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CRIATIVIDADE E INOVAÇÃO ENQUANTO DIFERENCIAL COMPETITIVO: o caso apple

Por Newsfeed

Publicado em 21 de setembro de 2011

Artigo trata sa inovação e do processo criativo enquanto diferenciais de organizações no processo mercadológico. Usando como objeto de análise a empresa Apple, ele correlaciona os produtos e o sucesso empresarial de seu fundador Steve Jobs com suas inovadoras estratégias corporativas.

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CRIATIVIDADE E INOVAÇÃO ENQUANTO DIFERENCIAL COMPETITIVO: o caso apple

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