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Estratégia dirigida para clientes na base da pirâmide

Por Newsfeed

Publicado em 27 de dezembro de 2011

Estratégia é um conceito fugaz e um tanto abstrato. Sua formulação tipicamente não produz qualquer ação produtiva concreta imediata na empresa. Acima de tudo, é um processo dispendioso, tanto em termos de dinheiro quanto do tempo da administração.

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Estratégia dirigida para clientes na base da pirâmide

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