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A Estratégia Começa Pelos CEOs

Por Newsfeed

Publicado em 16 de janeiro de 2012

O artigo é um resumo do primeiro capítulo do livro "Marketing de Resultado" de Malcom McDonald e aborda o quanto a estratégia é crucial às empresas e o quanto está atrelada a atuação dos CEOS.

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A Estratégia Começa Pelos CEOs

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