The analysis, done by Millennial Branding and analytics company Identified.com, was created by a team of data scientists crunching raw information from 4 million Facebook profiles of young people to uncover how they are representing themselves on Facebook
Among those aged 18 to 29, “owner” is the fifth most popular job title listed on profiles behind “server,” “manager,” “intern” and “sales associate.” The reasons:
• In a start-up, they play multiple roles at once.
• Gen Y-ers saw their parents work for large companies for decades and don’t want to same fate. They don’t trust large companies either.
• Gen Y is interested in flexible work programs, which most start-ups offer. They can work from home or work next to other ambitious Gen Y-ers.
• A lot of start-ups are focused on social good now
• Gen Y-ers are having difficulty finding jobs in this economy.
Check out this cool infographic of the results for more complete info.
via inc.com