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Apenas 24% das empresas estão satisfeitas com mensuração do ROI, indica pesquisa

Por Newsfeed

Publicado em 8 de outubro de 2011

Principal dificuldade apontada é tangibilizar o retorno e a ação mais complicada de mensurar são patrocínios

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Apenas 24% das empresas estão satisfeitas com mensuração do ROI, indica pesquisa

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