Novidades pela net

Nivea: Um outdoor que só aparece quando exposto ao sol

Por Newsfeed

Publicado em 1 de fevereiro de 2012

Na Av. Presidente Vargas, altura do 1741, no Rio de Janeiro, a Nivea instalou um outdoor feito com 1.000.000 de miçangas brancas para promover o seu protetor solar.

Quando expostas ao raios do sol, as miçangas ficam coloridas e formam a imagem. O próprio protetor solar foi utilizado no painel para criar mais tons.

A criação é da AgênciaClick.

Post originalmente publicado no Brainstorm #9
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Nivea: Um outdoor que só aparece quando exposto ao sol

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