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Super Bowl 46: Volkswagen apresenta “O Cachorro Contra-Ataca”

Por Newsfeed

Publicado em 2 de fevereiro de 2012

aclv

Sabe aquela expectativa que perguntava se o comercial da Volkswagen no Super Bowl desse ano conseguiria superar o garoto Darth Vader?

Pois bem, a marca resolveu brincar diretamente com isso no filme que vai ao ar no domingo, usando recurso de metalinguagem.

Os primeiros 40 segundos funcionariam muito bem sozinhos, mas o complemento no final é que garante sabor extra para quem esperava novamente por uma referência “Star Wars”. Ah, a campanha é para promover o New Beetle.

Post originalmente publicado no Brainstorm #9
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Super Bowl 46: Volkswagen apresenta “O Cachorro Contra-Ataca”

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