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Balanced Scorecard (BSC) como instrumento de gestão estratégica

Por Newsfeed

Publicado em 18 de abril de 2011

A metodologia do Balanced ScoreCard (BSC), a partir de uma abordagem integrada ao planejamento empresarial, permite às organizações concretizarem suas estratégias, integrando diferenciais intangíveis a medidas e indicadores que servem de base para sistemas de medição de desempenho.

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Balanced Scorecard (BSC) como instrumento de gestão estratégica

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