You should focus on the desired response to your product, not just on the product itself.
Why must you focus so intently on your product? Isn’t it because you want people to respond to your product in ways that propel your businesses to greatness? Isn’t your product, then, a means to an end? Isn’t it a stimulus hoping to evoke the right response on the part of the customers who buy it?
In a very real way, I’d argue yes. More than that, I’d argue that the primary dimension of product response that propels businesses to greatness is emotional response.
It’s becoming a cliche to say your product is your marketing, in an era where customers trust each other more than they do media. Well if that’s true it might be time to bring a little more marketing into your product, in the form of treating the softer science of brand development with the same respect you give the harder sciences of product management and engineering.
via OnStartups LinkedIn Group.
