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Adidas Shake: Aplicativo mistura conteúdo da ESPN e Rolling Stone [iPhone]

Por Newsfeed

Publicado em 26 de abril de 2011

adidasshale

Como parte de sua campanha “all in”, a Adidas lança no Brasil um aplicativo para iPhone que une o conteúdo de dois sites: ESPN e Rolling Stone.

A proposta, assim como novo o conceito global, é misturar os diferentes segmentos da marca em só lugar. Você seleciona um esporte e estilo musical favorito, chacoalha o iPhone, e o app mostra notícias selecionadas.

O download é gratuito e a criação é da IDTBWA.

Post originalmente publicado no Brainstorm #9
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Adidas Shake: Aplicativo mistura conteúdo da ESPN e Rolling Stone [iPhone]

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