Let’s face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. So the question I posed to small business owners was “How do you make your business stand out from the crowd so that people will choose to spend their dollars with you?” Here are 30 of the best responses that I received from businesses located all over the world!
1. Give ‘Em What They Want
2. Become a Winner
3. Become Really Good at Something Really Difficult
4. Cater to Your Customer
5. Tap into What Works and Make it Your Own
6. Specialize: Be The Expert-Then Deliver
7. Ice The Cake
8. Be Authentic, Be Bold, Be Different!
9. Be Honorable and Forthright and You are Golden
10. Cater to A Specific Niche
11. Specialize
12. Create a Better Experience
13. Position Yourself As The Expert In Your Field
14. Do it Differently Than Your Competitors
15. Tell People HOW You Are Different
16. Speak Their Language
17. Niche-ify!
18. Be Yourself, Have Personality
19. Partner with Your Customers
20. Helping Nurses Become Heroes
21. Be Old School!
22. Personal Recommendations and Testimonials and Celebrity Endorsements
23. Provide a Money-Back Guarantee
24. Provide a Free Trial
25. Offer Something that Your Competitors Don’t
26. Don’t Follow the Dots, Create Your Own Path
27. “World Change is How We Roll.”
28. It’s All in The Name
29. Stand Out on Every Level
30. Send Your Message in a Unique Package
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