O clipe da canção ‘Happy’, de Pharrell Williams, que viralizou pelo mundo todo com diversas versões de pessoas felizes (ou ironicamente felizes, como foi o caso dos vídeos de protesto que usavam a estética do clipe) levou um dos Grand Prix de Cyber deste ano em Cannes. As outras duas campanhas agraciadas foram a ‘Live Test Series’ da Volvo e o ‘Scarecrow’da Chipotle.
Entre os brasileiros, os destaques ficaram com os últimos desejos da Kombi, os tatuadores que ajudavam a prevenir o câncer de pele, o Speaking Exchange do CNA, o enterro do Bentley de Chiquinho Scarpa e o #somostodosmacacos de Neymar.
Confira abaixo os cases vencedores. Os brasileiros aparecem em destaque.
Grand Prix
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Live Test Series’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)
‘The Scarecrow’, da Creative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
Ouros
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Sound Of Honda / Ayrton Senna 1989′, da Dentsu Tokyo para a Honda Motor Co. (Japão)
‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
‘The Scarecrow’, daCreative Artists Agency Los Angeles para a Chipotle Mexican Grill (Eua)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘If We Made It’, da Droga5 New York / Caviar Digital Los Angeles para a Heineken (Eua)
‘Live Test Series & The Chase 360°’, da Forsman & Bodenfors Gothenburg para a Volvo Trucks (Suécia)
‘The Launch Of Greatness Awaits’, da Bbh New York para a Sony (Eua)
‘Sweetie’, da Lemz Amsterdam para a Terre Des Hommes Netherlands (Holanda)
‘Pharrell Williams – 24 Hours Of Happy’, da Iconoclast Paris para a Universal / Iamother (França)
‘Most Shocking Second A Day Video’, daUnit 9 London / Don’T Panic Londonpara a Save The Children (Reino Unido)
‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)
‘The Epic Split’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Sweetie’, daLemz Amsterdampara a Terre Des Hommes Netherlands (Holanda)
‘Sound Of Honda / Ayrton Senna 1989′, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)
‘Live Test Series Integrated Campaign’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
Pratas
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)
‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)
‘The New Creatives’, daGoodby Silverstein & Partners San Franciscopara a Adobe (Eua)
‘Make Every Yard Count’, daJwt India Mumbai / Jwt India Bangalorepara a Nike (India)
‘Ifwemadeit.Com’, daDroga5 New York / Caviar Digital Los Angelespara a Heineken (Eua)
‘Sound Of Honda / Ayrton Senna 1989′, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Magic Of Flying’, daOgilvyone London para a British Airways (Reino Unido)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘Pharrell Williams – 24 Hours Of Happy’, daIconoclast Parispara a Universal / Iamother (França)
‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)
‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘Be Moved Hub’, daWieden+Kennedy Portlandpara a Sony (Eua)
‘Killing Kennedy’, daMullen Bostonpara a National Geographic Channel (Eua)
‘The Most Serious Game Ever’, daTbwaParis / TbwaDan Paris Boulogne-Billancourtpara a Sncf (França)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
‘Climate Name Change’, daFurlined Los Angeles / Barton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘Dear Future Mom’, daSaatchi & Saatchi Milanpara a Coordown Onlus (Italy)
‘If Only For A Second’, daLeo Burnett France Parispara a Mimi Foundation (França)
‘Sound Of Honda / Ayrton Senna 1989′, daDentsu Tokyopara a Honda Motor Co. (Japão)
‘Bid For Greatness’, daBbh New York para a Sony (Eua)
‘Tattoo Skin Cancer Check’, daOgilvy Brasil São Paulopara a Sol De Janeiro (Brasil)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘The Hornbach Hammer’, daHeimat Berlinpara a Hornbach (Alemanha)
‘First To Greatness’, daBbh New York para a Sony (Eua)
‘The Collaboratory’, daGsd&M Austinpara a United States Air Force (Eua)
‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)
‘#Somostodosmacacos #Weareallmonkeys’, daLoducca São Paulopara a Neymar Jr (Brasil)
‘Bentley Burial’, daLeo Burnett Tailor Made São Paulopara a Abto – Brazilian Association Of Organ Transplantation (Brasil)
‘Anna Kendrick: Behind The Scenes Of The – Mega Huge Football Ad We Almost Made’, daDroga5 New York / Caviar Digital Los Angelesparaa Heineken (Eua)
‘Biggest Assembly Ever’, daLeo Burnett Chicago para a Procter & Gamble (Eua)
‘The Autocomplete Truth’, daMemac Ogilvy Dubaipara a Un Women (United Arab Emirates)
‘Ta No Mapa! (On The Map)’, daJwt Brazil São Paulopara a Afroreggae (Brasil)
‘Levi’S Tools’, daAkqa New York / Akqa San Francisco / Fake Love New Yorkpara a Levi Strauss & Co. (Eua)
‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)
‘The Most Serious Game Ever’, daTbwaParis / TbwaDan Paris Boulogne-Billancourtpara a Sncf (França)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
‘All Eyes On S4.’, daHeimat Berlinpara a Swisscom (Alemanha)
‘Blowing In The Wind’, daÅkestam Holst Stockholmpara a Apotek Hjärtat (Suécia)
‘Beats Music’, daR/Ga Londonpara a Beats Music (Reino Unido)
Campanhas Prata
‘The Impossible Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘The Animal Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Farmed And Dangerous Restaurant Series Episode 2′, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)
‘Farmed And Dangerous Episode 4′, daPiro New Yorkpara a Chipotle Mexican Grill (Eua)
Bronzes
‘Google Night Walk’, da72Andsunny Los Angeles, Ca / 72Andsunny Amsterdam / Google Creative Lab Londonpara a Google (Eua)
‘Remote Control Tourist’, daTool Los Angeles, Ca / Clemenger Bbdo Melbourne para a Tourism Victoria (Eua)
‘A Trip Out To Sea’, daClm Bbdo Boulogne-Billancourtpara a Guy Cotten (França)
‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘The Born Friends Family Portrait’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Wordscanbeweapons’, daOgilvy Beijing para a Center For Psychological Research, Shenyang (China)
‘Moon’, daOgilvyone Madridpara a Ing Direct (Espanha)
‘Heart Of The Arctic’, daCossette Montrealpara a Royal Canadian Mint (Canada)
‘The Art People’, daBbh Londonpara a Christie’S (Reino Unido)
‘Stay Together Family Portraits’, daPereira & O’Dell San Franciscopara a Skype (Eua)
‘Graffiti General’, daBetc Digital Paris / Betc Parispara a Betc (França)
‘Climate Name Change’, daBarton F. Graf 9000 New Yorkpara a 350 Action (Eua)
‘The Chase 360°’, daForsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘The Scarecrow’, daCreative Artists Agency Los Angelespara a Chipotle Mexican Grill (Eua)
‘Mindtunes’, daDuval Guillaume Antwerppara a Diageo (Bélgica)
‘Long Distance Art’, daJung Von Matt Viennapara a Vienna Tourist Board (Austria)
‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Francisco / Aatoaa Montreal, Qcpara a Arcade Fire, Google Chrome (Eua)
‘Coder’, daGoogle Creative Lab New Yorkpara a Google (Eua)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘Kombi’S Last Wishes’, da Almapbbdo São Paulopara a Volkswagen (Brasil)
‘Labels Against Women’, daB bdo Guerrero Makati Citypara a P&G Philippines (Filipinas)
‘Make Every Yard Count’, da Jwt India Mumbai / Jwt India Bangalorepara a Nike (India)
‘Gt6: First Love’, da Bbh New York para a Sony (Eua)
‘The Woman Who Can’T Watch Movies’, da Fcb Spain Madridpara a Canal+ Spain (Espanha)
‘Message Barter’, da Ogilvy & Mather India Mumbaipara a The Akanksha Foundation (India)
‘I Touch Myself’, da Jwt Sydney / Soap Creative Sydneypara a Cancer Council (Australia)
‘Byc Tools Page’, da Droga5 New Yorkpara a Prudential (Eua)
‘The Chase 360°’, da Forsman & Bodenfors Gothenburgpara a Volvo Trucks (Suécia)
‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘Build With Chrome’, da North Kingdom Skellefteapara a Google & Lego (Suécia)
‘Speaking Exchange’, da Fcb Brasil São Paulopara a Cna (Brasil)
‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)
”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council Singapore (Singapore)
‘Missing Person Pre-Roll’, daVml Sydneypara a Australian Federal Police (Australia)
”Know Your English’ Web Banners’, daGrey Group Singaporepara a British Council (Singapore)
‘Look Inside.™: Mick Ebeling’, daVenables Bell & Partners San Franciscopara a Intel (Eua)
‘Anna Kendrick: Behind The Scenes Of The Mega Huge Game Day Ad Newcastle Almost M’, daDroga5 New Yorkpara a Heineken (Eua)
‘Westjet Christmas Miracle: Real-Time Giving’, daWestjet Calgarypara a Westjet (Canada)
‘Just A Reflektor’, daGoogle Creative Lab, Data Arts Team San Franciscopara a Google (Eua)
‘Bob Dylan Like A Rolling Stone’, daInterlude New York para a Sony Music (Eua)
‘Universal Typeface’, daDdb Tribal Group Düsseldorfpara a Bic Deutschland (Alemanha)
‘#Bringdowntheking’, daDdb Group New Zealand Aucklandpara a Sky Television (New Zealand)
‘Gowest’, daM&C Saatchi Stockholm para a Stockholm Pride (Suécia)
‘Melbourne Remote Control Tourist’, daClemenger Bbdo Melbourne para a Tourism Victoria (Australia)
‘The Empty Project’, daLoducca São Paulopara a Shopping Villalobos (Brasil)
‘Make Every Yard Count’, daJwt India Mumbaipara a Nike (India)
‘I Touch Myself’, daJwt Sydneypara a Cancer Council (Australia)
‘Goodbye 80S’, daGsd&M Austinpara a Radioshack (Eua)
‘Animal Strike’, daDdb Group New Zealand Aucklandpara a Paw Justice (New Zealand)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘Hello My Name Means’, daDm9Ddb São Paulopara a J&J (Brasil)
‘Mob City Twitter Script’, daDeutsch New Yorkpara a Tnt (Eua)
‘The Last Comment’, daBuzzman Parispara a Burger King (França)
‘The Joker’S Job Interview’, daSid Lee Parispara a Warner Bros Interactive (França)
‘No Social Network’, daBiedermann / Mccann Paraguaypara a Tigo – Facebook (Paraguay)
‘Airbnb #Sochiproblems’, daPereira & O’Dell San Franciscopara a Airbnb (Eua)
‘Speaking Exchange’, daFcb Brasil São Paulopara a Cna (Brasil)
‘Ropa Comprometida 2013′, daLa Despensa Madrid para a Amnistía Internacional (Spain)
‘Rip Curl Search Gps’, daVml Sydney para a Rip Curl (Australia)
‘Levi’S Tools’, da Akqa New York / Akqa San Francisco / Fake Love New York para a Levi Strauss & Co. (Eua)
‘Long Distance Art’, da Jung Von Matt Vienna para a Vienna Tourist Board (Austria)
‘Unnumbered Sparks’, da Google Creative Lab, Data Arts Team San Francisco para a Google (Eua)
‘Passport Beer Fridge’, da Rethink Vancouver para a Molson Canadian (Canada)
‘Google Outside’, daR/Ga London / Google Uk London para a Google Uk (Reino Unido)
‘The Smart Phone Line’, da Colenso Bbdo Auckland para a Samsung New Zealand (New Zealand)
‘The Nike Sb App – Trick Tree’, daR/Ga New York para a Nike (Eua)
‘Melbourne Remote Control Tourist’, da Clemenger Bbdo Melbourne para a Tourism Victoria (Australia)
Campanhas Bronze
‘The Power Inside: Episode 5′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 6′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 1′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 2′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 3′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘The Power Inside: Episode 4′, da Pereira & O’Dell San Francisco para a Intel + Toshiba (Eua)
‘Appreciation’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Faithful’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Unconditional Love’, da Ss+K New York para a Home Box Office Inc. (Eua)
‘Your Choice’, da Ss+K New York para a Home Box Office Inc. (Eua)
Post originalmente publicado no Brainstorm #9
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