Three years ago, only 54% of small businesses had websites. Now 82% do. But lots of them have no idea how to use Google’s most valuable ad tool. So the search giant is launching a slew of services and products to make AdWords easier.
Ask the guy at your local dry cleaners or mechanic shop or bakery how he gets the most out of Google AdWords. Odds are he’ll give you a sideways look and ask, “Google Ad-whats?”
When it launched 11 years ago, Google’s AdWords was a straightforward product. Advertisers could buy search terms, and Google would display small ads every time someone searched for those words. It was a lot like the classifieds.
Today, AdWords generates the vast majority of Google’s revenue. But it’s also become incredibly complex to use. A whole “search engine marketing” consulting industry has emerged just to help AdWords customers make the right choices on which keywords to buy and how much to bid.
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